Even though he's big and looks scary, Ferdinand has a noble heart and won't ever hurt anyone. Every single person in his life keeps telling the poor fella that he needs to fight and earn his respect, but this bull is simply not wired that way. One day, when a bunch of humans comes to buy the strongest and toughest animals in the village, they mistake Ferdinand for a winner and make him join a competition. The only thing on his mind is home, and he desperately tries to break free and go back. The hero uses his charm and qualities of a leader to get together a small team and come up with an awesome plan. All that's left to do is execute it perfectly.